Keep the soil consistently moist but not waterlogged. Water thoroughly when the top centimeter of soil feels dry to the touch. Reduce watering slightly during winter months when the plant's growth slows down.

Ensure good drainage to prevent root rot.

Prune annually in late winter or early spring to maintain shape and encourage bushier growth. Remove any dead, damaged, or leggy stems.

You can also trim it back to prevent it from spreading too aggressively into unwanted areas. Light trimming can be done anytime.

Creeping beach ixeris is easily propagated by division or stem cuttings. In spring or early autumn, divide established clumps, ensuring each section has roots and shoots.

Alternatively, take 10-15 cm stem cuttings, remove lower leaves, and plant them in moist potting mix.

Repot every 2-3 years, or when the plant becomes root-bound. Choose a pot that is only slightly larger than the current one. Repot in spring before new growth begins.

Use a well-draining potting mix and ensure the plant is positioned at the same depth it was previously.