Keep the soil consistently moist but not waterlogged. Water thoroughly when the top inch of soil feels dry. Gaultheria procumbens prefers humid conditions, so frequent watering is essential, especially during dry spells.

Avoid letting the soil completely dry out, as this can stress the plant.

Prune to remove dead, damaged, or crossing branches. Lightly trim to maintain shape and encourage bushier growth. This can be done in late winter or early spring before new growth begins.

Remove any spent flower stalks to promote continued flowering and fruiting.

Propagate by division of established clumps in early spring or by semi-hardwood cuttings taken in mid-summer. Seed propagation is also possible but can be slow and less reliable.

Ensure cuttings are placed in moist, well-draining medium.

Repot container-grown plants every 2-3 years, or when they become root-bound. Use a well-draining, acidic potting mix. Gently loosen the root ball before repotting into a slightly larger container.

Water thoroughly after repotting to help settle the soil.