Keep the soil consistently moist, especially during dry periods and when the plant is fruiting. Avoid waterlogging, which can lead to root rot.

Water thoroughly when the top few centimeters of soil feel dry to the touch, and consider mulching to retain soil moisture.

Prune in late winter or early spring before new growth begins. Remove any dead, damaged, or crossing branches. Thin out old, unproductive stems to encourage new growth and improve air circulation.

Aim to maintain an open, productive shrub shape. Avoid heavy pruning.

Propagation is primarily done through division of mature clumps in early spring or autumn. You can also collect seeds from ripe berries, but germination can be slow and requires stratification.

Cuttings can be taken from semi-hardwood in summer, but are more challenging to root.

Repotting is rarely necessary for common bilberries as they are typically grown in the ground or in large, established containers.

If container-grown and root-bound, repot in spring into a larger pot with acidic, well-draining soil. Ensure the new pot has adequate drainage holes.