Lycium europaeum is drought-tolerant once established. Water deeply but infrequently, allowing the soil to dry out between waterings. Reduce watering significantly during winter dormancy.

Overwatering can lead to root rot, so ensure good drainage.

Prune Lycium europaeum in late winter or early spring before new growth begins. Remove any dead, damaged, or crossing branches. Can be pruned to shape or to control size.

Light pruning after flowering can encourage a bushier habit.

Propagation is typically done from seeds sown in spring, or from semi-hardwood cuttings taken in summer. Seeds may require a period of cold stratification.

Cuttings should be rooted in a well-draining medium and kept consistently moist.

Repotting is rarely necessary for Lycium europaeum, as it prefers to be slightly root-bound and thrives in well-drained conditions. If growth is severely restricted or drainage becomes an issue in a container, repot in spring into a slightly larger pot with fresh, gritty soil.