Keep the soil consistently moist but not waterlogged. Water regularly during dry periods, especially in summer. Reduce watering in autumn and winter. Ensure good drainage to prevent root rot.

Overwatering is a common issue, so check the soil moisture before watering.

Prune lightly after flowering in late spring to remove faded blooms and shape the plant. For more vigorous growth and bushiness, prune back by about one-third. Avoid pruning into old, bare wood as it may not regrow.

Propagate from semi-ripe cuttings taken in summer. Insert cuttings into a sandy, peat-based compost and keep them in a propagator or a plastic bag in a warm, humid environment. Rooting typically occurs within 4-6 weeks.

Repot young plants annually in spring. Mature plants can be repotted every 2-3 years or when they become root-bound. Use an ericaceous compost mix with good drainage.

Repotting helps refresh the soil and provides more space for root growth.