Water regularly, keeping the soil consistently moist but not waterlogged. Allow the top few centimeters of soil to dry out slightly between waterings. Reduce watering frequency in winter.

Ensure good drainage to prevent root rot, as Gardenia species are sensitive to overwatering.

Prune after flowering to maintain shape and encourage bushier growth. Remove dead, damaged, or crossing branches. Light pruning can be done to shape the plant and remove spent blooms.

Avoid heavy pruning, which can reduce flowering in the following season.

Propagate from semi-hardwood cuttings taken in summer. Dip cuttings in rooting hormone and plant in a well-draining, moist potting mix. Cover with a plastic bag or propagate in a propagator to maintain high humidity.

Rooting can take several weeks to months.

Repot every 2-3 years, or when the plant becomes root-bound. Use a well-draining, acidic potting mix. Repot in spring before new growth begins. Choose a pot only slightly larger than the current one.

Handle the roots gently to avoid damage.