Water regularly to keep the soil consistently moist, but avoid waterlogging. Reduce watering slightly during cooler months. Check the top centimeter of soil; if dry, it's time to water.

Ensure good drainage to prevent root rot, especially in containers.

Prune lightly after flowering to shape the plant and remove any dead or damaged branches. This encourages bushier growth and better flowering in the following season.

Avoid heavy pruning, as it can reduce flower production.

Propagate from semi-hardwood cuttings taken in late summer or early autumn. Root cuttings in a well-draining, moist potting mix in a humid environment.

Alternatively, sow seeds in autumn or early spring, but germination can be erratic.

Repot every 2-3 years or when the plant becomes root-bound, typically in early spring before new growth begins. Use a well-draining, acidic potting mix.

Handle the root ball gently to minimize disturbance, as Gaultheria dislikes root disturbance.