Water Ehretia tinifolia regularly when the top 2-3 cm of soil feels dry. Avoid overwatering, which can lead to root rot. Reduce watering in winter when the plant is dormant. Ensure good drainage to prevent waterlogging.

Prune Ehretia tinifolia to maintain shape and encourage bushier growth. Remove any dead, damaged, or crossing branches. Light pruning can be done after flowering to shape the plant.

Heavy pruning is best done in late winter or early spring before new growth begins.

Ehretia tinifolia can be propagated by seeds sown in spring or by semi-hardwood cuttings taken in summer. Seeds require stratification and can be slow to germinate.

Cuttings typically root more readily in a well-draining potting mix under humid conditions.

Repot young Ehretia tinifolia plants every 1-2 years in spring, or when root-bound. Mature plants can be repotted less frequently, every 3-4 years.

Use a well-draining potting mix and choose a pot that is slightly larger than the current one.