Water thoroughly when the top 2-3 cm of soil feels dry to the touch. Pericallis aurita prefers consistent moisture but dislikes waterlogged conditions. Reduce watering in cooler months to prevent root rot.

Ensure good drainage to avoid fungal diseases, especially in humid environments.

Pinch back young plants to encourage bushier growth. Remove spent flowers regularly to promote continuous blooming and prevent seed formation.

Cut back leggy stems in late winter or early spring to rejuvenate the plant and stimulate new, compact growth for the upcoming season.

Pericallis aurita is easily propagated from seed sown in spring or autumn. Cuttings taken in spring or early summer can also be rooted in moist, well-draining compost.

Ensure cuttings are taken from healthy, non-flowering shoots and provide bottom heat for faster rooting.

Repot young plants annually in spring to ensure adequate space for root development. Mature plants can be repotted every 2-3 years or when they become root-bound.

Use a well-draining potting mix, such as a peat-based compost with added perlite, and choose a pot only slightly larger than the previous one.