Water
Water regularly, keeping the soil consistently moist but not waterlogged, especially during dry periods. Reduce watering in winter when the plant is dormant. Ensure good drainage to prevent root rot.
Also known as Beautyberry · Purple Beauty-Berry
Purple Beautyberry (Callicarpa dichotoma) is a deciduous shrub prized for its stunning, vibrant violet-purple berries that adorn its arching branches in fall.
At-a-glance light, water, soil, and growing conditions from plant data
Full Sun to Partial Shade
75% intensity
Prefers full sun for best berry production, tolerates partial shade.
Moderate
50% intensity
Keep soil consistently moist, avoid waterlogging.
Well-drained
50% intensity
Moderate
50% intensity
Prefers temperatures between 15-24°C. Tolerates light frost.
Outdoor
50% intensity
Low
25% intensity
Fertilize in spring with a balanced slow-release type.
Safety information from plant toxicity data
| Attribute | Value |
|---|---|
| Toxic for humans | No 0/5 intensity |
| Toxic for pets | No 0/5 intensity |
| Edible | No |
Non-toxic
Key traits and growing stats from plant data
Watering, pruning, propagation, and repotting details from plant data
Water regularly, keeping the soil consistently moist but not waterlogged, especially during dry periods. Reduce watering in winter when the plant is dormant. Ensure good drainage to prevent root rot.
Prune in late winter or early spring before new growth begins. Cut back last year's stems to encourage bushier growth and more abundant flowering and fruiting. Remove any dead or crossing branches.
Propagate by softwood cuttings taken in late spring or early summer. Dip cuttings in rooting hormone and plant in a well-draining soil mix. Keep moist and in a warm, bright location. Can also be propagated by seed.
Repot young plants annually or as needed, typically in spring. Mature plants can be repotted every 2-3 years. Use a well-draining potting mix and a slightly larger pot to accommodate root growth.
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Monthly activity intensity for bloom and fruit across both hemispheres.
Flowering & fruiting calendar
Flowering & fruiting calendar
Photos of Purple Beautyberry (Callicarpa dichotoma)
Where Purple Beautyberry (Callicarpa dichotoma) is found

Density
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Common names and botanical synonyms
Botanical classification
| Rank | Name |
|---|---|
| Kingdom | Plantae |
| Division | Tracheophyta |
| Class | Magnoliopsida |
| Order | Lamiales |
| Family | Lamiaceae |
| Genus | Callicarpa |
| Species | Callicarpa dichotoma |
Similar in genus Callicarpa
Answers based on plant encyclopedia data