Water
Water regularly, especially during establishment and dry periods. Allow the soil to dry slightly between waterings. Pūriri prefers consistent moisture but can tolerate short periods of drought once mature.
Also known as Puriri · Pururi
Pūriri (Vitex lucens) is a revered native New Zealand tree known for its attractive glossy foliage, vibrant pink flowers, and edible red fruit.
At-a-glance light, water, soil, and growing conditions from plant data
Full Sun to Partial Shade
75% intensity
Prefers full sun for best flowering and fruiting, but tolerates partial shade.
Moderate
50% intensity
Keep soil consistently moist, allowing slight drying between waterings.
Well-drained
50% intensity
Warm
75% intensity
Thrives in warm climates, sensitive to frost.
Low
25% intensity
Applies sparingly in spring with a balanced fertilizer.
Safety information from plant toxicity data
| Attribute | Value |
|---|---|
| Toxic for humans | No 0/5 intensity |
| Toxic for pets | No 0/5 intensity |
Key traits and growing stats from plant data
Watering, pruning, propagation, and repotting details from plant data
Water regularly, especially during establishment and dry periods. Allow the soil to dry slightly between waterings. Pūriri prefers consistent moisture but can tolerate short periods of drought once mature.
Prune to shape the tree, remove dead or damaged branches, and maintain desired size. Light pruning can be done after flowering. Heavy pruning is best avoided unless necessary for structural improvement or to manage size.
Propagate from seeds, which require stratification and can be slow to germinate. Cuttings from semi-hardwood in late summer or early autumn also have moderate success, providing a faster route to mature plants.
Repot young trees every 2-3 years in spring as needed. Mature trees in the ground rarely require repotting. Use a well-draining potting mix, ensuring the root ball is disturbed minimally.
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Monthly activity intensity for bloom and fruit across both hemispheres.
Flowering & fruiting calendar
Flowering & fruiting calendar
Photos of Pūriri (Vitex lucens)
Where Pūriri (Vitex lucens) is found

Density
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Common names and botanical synonyms
Botanical classification
| Rank | Name |
|---|---|
| Kingdom | Plantae |
| Division | Tracheophyta |
| Class | Magnoliopsida |
| Order | Lamiales |
| Family | Lamiaceae |
| Genus | Vitex |
| Species | Vitex lucens |
Similar in genus Vitex
Answers based on plant encyclopedia data