Keep the soil consistently moist, especially during warmer months. Bay Forget-Me-Not thrives in damp conditions and can tolerate waterlogged soil better than many other plants.

Water thoroughly when the top inch of soil begins to feel dry. Avoid letting the soil completely dry out.

Deadhead spent flowers to encourage reblooming and maintain a tidy appearance. After flowering, you can cut back leggy stems to promote denser growth.

Light trimming can be done anytime to shape the plant or remove dead foliage.

Easily propagated from seeds sown in autumn or spring. It also readily self-seeds in suitable conditions. Division of established clumps in spring or autumn is another effective method to increase your plant stock.

For potted plants, repot every 1-2 years in spring. Use a well-draining potting mix. Ensure the new pot is only slightly larger than the current one. This plant prefers to be slightly pot-bound, so avoid over-potting.